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  • 120 Years of the Grand Hotel Miramare
  • 120 Years of the Grand Hotel Miramare

    1903 - 2023 (and beyond!)

    Since 1903 it’s not unreasonable to say we’ve seen it all.
    We’ve witnessed the rise of the Italian Riviera. Been part of new innovations, shifting trends, and changing cultures. And played host to glamour and grace in equal measure. From Laurence Olivier and Sophia Loren, to the Prince of Monaco or Emperor of Ethiopia.

    Lessons From 120 Years of Hospitality
    When you’ve been alive for as long as we have, you learn a lot about what matters to you, what’s important in life, and how you can get the most from it.

    Heading into our 120th year, we’ve distilled the past twelve decades of lessons into twelve principles for life. But these principles are not just for us. They can be for anyone looking for inspiration or illumination.

    Our Twelve Principles for Life

    1. Il mattino ha l’oro in bocca
    2. Dopo la pioggia, arriva il sole

    3. Buono come il pane
    4. Ancora imparo
    5. La famiglia è dove sta il cuore
    6. Chi vive vede molto, chi viaggia vede di più
    7. La bella figura
    8. Il dolce far niente
    9. Buon divertimento!
    10. Non aspettare. Non sarà mai il momento giusto
    11. Prenditi cura di ciò che hai
    12. Se vuoi vivere cent’anni senza pene, prendi il mondo come viene

    Every month this year we’ll release a new article on each principle. 12 months, 12 principles.
    Each article will contain the stories, anecdotes and secrets we’ve collected since 1903.

    First Principle: 1903 - 1912

    We start with our first principle - il mattino ha l’oro in bocca - and take you back in time to the childhood years of Grand Hotel Miramare!

    Second Principle: 1913 - 1922

    Each principle is a lesson learned from each decade, with our second principle below covering 1913 to 1922.

    Third Principle: 1923-1932

    The 1920s were tumultuous. Post-WWI, Italy suffered a devastating economic depression which gave rise to fascism and Benito Mussolini.

    Fourth Principle: 1933-1942

    Between 1933 and 1942, Italy was under the rule of Benito Mussolini and he had a profound impact on the daily life of those in Santa Margherita Ligure.

    Fifth Principle: 1943-1952

    1943 to 1952 saw the end of World War II and the start of a new era at Grand Hotel Miramare. In 1945 Giovanni Fustinoni acquired Grand Hotel Miramare and it has remained in the Fustinoni family ever since.










    Our Proposals,

    special offers.

    Summer Special at the Miramare

    Summer Special at the Miramare

    Early bird offer for your holiday at the Miramare
    Wellbeing in Riviera

    Wellbeing in Riviera

    Take a break from the hectic city life and enjoy some personal time for yourself. Thanks to the exclusive treatments in our eSPAce wellness center, ...
    Romantic Escape

    Romantic Escape

    Spend unforgettable days with your partner and treat yourself to the pleasure of enjoying precious moments of love and harmony. The stunning sea view from ...
    Living the Italian Riviera life

    Living the Italian Riviera life

    Extend your holiday with an unmissable offer
    Long week-end at the Miramare

    Long week-end at the Miramare

    Enjoy a long week-end, the fourth night is free